Jose Cuervo

The Cuervo Games

A traveling “Wipeout” style game show (with surprise musical guests like Pharrell Williams) played in front of thousands of spectators and streamed live to hundreds of thousands more online who could interact with the competition. Each challenge was based on one of the tequila making traditions of the Cuervo family.

Interactive Live Broadcasts
Each event was streamed live. People at home could use “cheer” and “boo” buttons to root for their favorite team and even help them win bonus points.

Some shots of the games.